EMPOWER GIRLS is our mantra. After researching and studying the youth sports market for over seven years we have determined that girls athletic training is a, virtually, untapped market. Over half of the ninety million individuals who are a part of Generation Y are female. Generation Y are those people who were born in or after 1985. This market has over fifteen million people more than the second place Baby-Boomer (1945-1965) generation. The Baby-Boomers, who control the lion's share of the Nation's personal wealth, are the grandparents of Generation Y.
According to an article in the April kidSPORTSMAGAZINE, "Studies show that as girls move from grade school to middle school, their self-esteem drops significantly. Generally, boys are not affected as dramatically as girls in this loss of self-esteem as they mature." The article further states, "A 1998 study by the Women?s Sports Foundation shows that girls drop out of sports at a rate six times higher than boys as they move from grade school to middle school. Could participating in athletics help young girls maintain their self-esteem?"
The answer was an unequivocal "YES !"
If you are interested in engaging the Blue Chip Sports Network to help you research the potential of establishing a girls sports training program in your community please email us at:
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